This privacy policy describes how www.emilly.com ("Website" or "we") collects, uses, and discloses your personal information when you visit or make a purchase on it.

Collection of Personal Information

When you visit the website, we collect certain information about your device, interaction with the website, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this privacy policy, any information that can uniquely identify an individual (including the information provided below) is referred to as "personal information." For more information on what personal information we collect and why, see the list below.

Information about the device

• Examples of Personal Information Collected: web browser version, IP address, time zone, cookie information, which websites or products you view, search terms, and how you interact with the website.
• Purpose of Collection: Information is collected in order for us to perform website usage analysis and optimize its performance.
• Source of Collection: Automatically collected when you enter our website using cookies, log files, web beacons, tags, or pixels.
• Disclosure for Business Purposes: shared with our processor Shopify.

Order Information

• Examples of Personal Information Collected: name, surname, billing address, shipping address, payment information (including credit card numbers, email address, and phone number).
• Purpose of Collection: to provide you with products or services, to fulfill our contract with you, process your payment information, organize delivery, and provide you with invoices and/or order confirmations, communicate with you, verify your orders for potential risk or fraud, provide you with information or advertising related to our products or services.
• Source of Collection: data obtained from you.
• Disclosure for Business Purposes: shared with our processors Shopify, Paysera, Omnisend, WebShopAssist.

Customer Service Information

• Examples of Personal Information Collected: Full name, email address, address, order number.
• Purpose of Collection: to provide customer support.
• Source of Collection: data obtained from you.
• Disclosure for Business Purposes:none

 

Minors

The website is not intended for individuals under 15 years of age. We do not knowingly collect Personal Information from children. If you are a parent or guardian and believe that your child has provided us with personal information, please contact us at info@emilly.lt and request deletion.

Sharing Personal Information

We share your personal information with service providers to help provide services and fulfill contracts with you, as described above. For example:

• We use the Shopify platform to support our online store. For more information on how Shopify uses your personal information, you can read it here: https://www.shopify.com/legal/privacy.
• Payments in the online store are processed using the paysera.lt platform, managed by UAB PAYSERA LT (Pilaitės pr. 16 LT-04352 Vilnius), so your personal information required for payment execution and confirmation will be transmitted to UAB PAYSERA LT
• We may share your personal information to comply with applicable laws and regulations, respond to a court order, subpoena, or other lawful request for information we receive, or otherwise protect our rights.

 

Behavioral Advertising

As described above, we use your personal information to provide you with targeted advertisements or marketing communications that we believe may be of interest to you. For example:

• We use Google Analytics to understand how our customers use the website. For more information on how Google uses your personal information, you can read it here: https://policies.google.com/privacy?hl=en. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
• We share information about your use of the Website, purchases, and interaction with our advertising on other websites with our advertising partners. We collect and share some of this information directly with our advertising partners, and in some cases, we use cookies or similar technologies (which you may consent to, depending on your location).
• We use email service providers such as "Omnisend" to provide relevant sales offers; Read about how "Omnisend" uses your personal information at https://www.omnisend.com/privacy/

To learn more about how targeted advertising works, you can visit the Network Advertising Initiative (NAI) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising:

• FACEBOOK - https://www.facebook.com/settings/?tab=ads
• GOOGLE – https://www.google.com/settings/ads/anonymous

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance opt-out portal at http://optout.aboutads.info/.

Use of Personal Information

We use your personal information to provide you with services, including: offering products for sale, processing payments, delivering and fulfilling your orders, and providing ongoing information about new products, services, and offers.

 

Legal Basis

Following the General Data Protection Regulation (GDPR), if you are a resident of the European Economic Area (EEA), we process your personal information based on these legal grounds:

• Your consent;
• Performance of a contract between you and the Website;
• Compliance with our legal obligations;
• Protecting our vital interests;
• Performing a task carried out in the public interest;
• For our legitimate interests, which are not overridden by your fundamental rights and freedoms.

Retention

When you place an order through the Website, we will retain your personal information unless and until you ask us to delete this information. For more information about your right to erasure, see the section "Your Rights" below.

Automated Decision Making

If you are a resident of the EEA, you have the right to object to data processing based solely on automated decision-making (including profiling) when such a decision has legal consequences for you or otherwise significantly affects you.

We do not engage in fully automated decision-making processes that have a legal or similarly significant effect using customer data.

Our data processor Shopify uses limited automated decision-making to prevent fraud, which does not have a legal or similarly significant effect on you.

Services involving elements of automated decision-making include:

• A temporary list of IP addresses associated with repeated failed transactions. This blacklist lasts for several hours.
• A temporary rejection list of credit cards associated with banned IP addresses. This blacklist lasts for several days.

 

Your Rights

GDPR

If you are a resident of the EEA, you have the right to access our personal information about you, transfer it to a new service, and request that your Personal Information be corrected, updated, or deleted. To exercise these rights, please contact us at info@emilly.lt

Your personal information will initially be processed in Ireland and then transferred outside of Europe for storage and further processing, including to Canada and the US. For more information on how data transfers comply with GDPR, see Shopify's GDPR whitepaper: https://help.shopify.com/en/manual/your-account/privacy/GDPR.

Cookies

A cookie is a small amount of information downloaded to your computer or device when you visit our website. We use a variety of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies enhance your browsing experience by allowing the website to remember your actions and preferences (such as login name and region selection). This means you don't have to re-enter this information every time you return to the site or browse from one page to another. Cookies also provide information about how people use the website, such as whether they are visiting for the first time or frequent visitors.

We use these cookies to optimize your experience on our website and provide services.

Do Not Track

Keep in mind that there is no industry-wide consensus on how to respond to "Do Not Track" signals; therefore, upon detecting such a signal from your browser, we do not change our data collection and usage practices.

Changes

Occasionally, we may update this privacy policy to reflect changes in our practices or for other operational, legal, or regulatory reasons.

Contact

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us at info@emilly.lt

 

Last updated: 2024-05-10

 

If you are not satisfied with our response to your complaint, you have the right to lodge a complaint with the relevant data protection authority.